How do successful scholars get their best research ideas? : an exploration
Year of publication: |
2019
|
---|---|
Authors: | Cao, Cathy ; Cao, Xinyu ; Cashman, Matthew ; Kumar, Madhav ; Timoshenko, Artem ; Yang, Jeremy ; Yu, Shuyi ; Zhang, Jerry ; Zhu, Yuting ; Wernerfelt, Birger |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 3/4, p. 221-232
|
Subject: | PhD students | Research ideas | Marketing academia |
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