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A direct tility model for asymmetric complements

Lee, Sanghak; Kim, Jaehwan; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 454-470

Persistent link: https://www.econbiz.de/10009759894

Modeling indivisible demand

Lee, Sanghak; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 364-381

Persistent link: https://www.econbiz.de/10010370732

Price promotions in choice models

Howell, John R.; Lee, Sanghak; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 319-334

Persistent link: https://www.econbiz.de/10011459529

A direct utility model for access costs and economies of scope

Kim, Dong Soo; Lee, Sanghak; Hur, Taegyu; Kim, Jaehwan; … - In: Management science : journal of the Institute for … 70 (2024) 6, pp. 3398-3416

Persistent link: https://www.econbiz.de/10014551543

Economic analysis of charitable donations

Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 40-57

This paper examines the effect of message characteristics on donation behavior using an economic model of giving. The utility of giving can come from one's own contribution and possibly from the combined contributions of others. Donors are assumed to be constrained utility maximizers, and the...

Persistent link: https://www.econbiz.de/10012116512

A sequential choice model for multiple discrete demand

Lee, Sanghak; Kim, Sunghoon; Park, Sungho - In: Quantitative marketing and economics : QME 20 (2022) 2, pp. 141-178

Persistent link: https://www.econbiz.de/10013455908

Bringing the doctor to the patients : cardiology outreach to rural areas

Bell, J. Jason; Lee, Sanghak; Gruca, Thomas S. - In: Journal of marketing 88 (2024) 1, pp. 31-52

Persistent link: https://www.econbiz.de/10014582817

The influence of second screen multitasking on sponsorship effects

Lee, Sanghak - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10012519170

Editorial: QME special issue on discrete games

Allenby, Greg M. - In: Quantitative marketing and economics : QME 11 (2013) 1, pp. 1

Persistent link: https://www.econbiz.de/10009744670

Modeling marketplace behavior

Allenby, Greg M. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 155-166

Persistent link: https://www.econbiz.de/10009507836

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