Price promotions in choice models
John R. Howell (Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania), Sanghak Lee (Tippie College of Business, University of Iowa, Iowa City, Iowa), Greg M. Allenby (Fisher College of Business, Ohio State University, Columbus, Ohio)
| Year of publication: |
March-April 2016
|
|---|---|
| Authors: | Howell, John R. ; Lee, Sanghak ; Allenby, Greg M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 2, p. 319-334
|
| Subject: | utility theory | Bayesian estimation | nonlinear pricing | irregular budget sets | Preismanagement | Pricing strategy | Bayes-Statistik | Bayesian inference | Schätztheorie | Estimation theory | Nutzen | Utility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0948 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459529