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How privacy practices affect customer commitment in the sharing economy : a study of Airbnb through an institutional perspective
Chen, Shijiao; Tamilmani, Kuttimani; Tran Trieu Khai; … - In: Industrial marketing management : the international … 107 (2022), pp. 161-175
Persistent link: https://www.econbiz.de/10014230649
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Facilitators of students' moderate drinking in a wet versus dry drinking culture
Tran Trieu Khai; Robertson, Kirsten; Thyne, Maree - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 359-384
Persistent link: https://www.econbiz.de/10012623636
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai; Anh Tran Tram Truong; Truong, Van-Anh T.; … - In: The journal of product & brand management 33 (2024) 2, pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic
Li, Yi; Yao, Jun; Chen, Joseph - In: International journal of hospitality management 94 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012495022
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Trust erosion during industry-wide crises : the central role of consumer legitimacy judgement
Chen, Shijiao; Zhang, Jing A.; Gao, Hongzhi; Yang, Zhilin; … - In: Journal of business ethics : JBE 175 (2022) 1, pp. 95-116
Persistent link: https://www.econbiz.de/10012704735
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Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi; Tate, Mary; Zhang, Hongxia; Chen, Shijiao; … - In: Journal of international marketing 26 (2018) 3, pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
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Consumer response journey following a product-harm crisis : the role of online brand communities
Casey, Julia; Huang, Yimin; Chen, Shijiao - In: Journal of consumer behaviour 23 (2024) 2, pp. 855-874
Persistent link: https://www.econbiz.de/10014507476
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Consumers' responses to corporate normalised misconduct during an industry-wide crisis : an investigation in the Chinese dairy industry
Chen, Shijiao; Gao, Hongzhi; Zhang, Jing A. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 152-163
Persistent link: https://www.econbiz.de/10014252822
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Green brand ambidexterity and consumer satisfaction : the symmetric and asymmetric approach
Zhang, Jing A.; Chen, Shijiao; Walton, Sara; Carr, Sarah - In: Journal of consumer marketing 39 (2022) 5, pp. 488-504
Persistent link: https://www.econbiz.de/10013399701