Issues in Global Business is a single-volume reference that offers relevant perspectives and explains impacts of current events such as COVID-19, Brexit, and immigration across industries and regions. Topics covered include the on-demand economy, global manufacturing, Bitcoin, data security, and...

Purpose: The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable...

Purpose: There has been a growing call regarding broad criteria for assessing qualitative methods' reliability and validity in international marketing (IM) research. In response, this study synthesizes the past literature to present an overarching, yet adaptable, trustworthiness verification...