This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on marketing performance in small and medium-sized restaurants (SMRs) in Palestine. Potential factors were derived and conceptually-modelled for analysis based on popular technology...

As the number of internet users increases by leaps and bounds, the importance of electronic commerce (e-commerce) channel intensifies among other sales channels. Internet enables products and services to reach large masses in a scalable way. Hence, both academicians and practitioners show great...