To app or not to app : a business-to-business seller's decision
Year of publication: |
2021
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Authors: | Swani, Kunal |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 389-400
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Subject: | B2B mobile apps | Survey method | Technology acceptance model (TAM) | Technology adoption | Technology organization environment (TOE) framework | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Innovationsdiffusion | Innovation diffusion | Electronic Commerce | E-commerce |
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