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Managing loyalty program commu...
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Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
2
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
3
Bolstering ratings and reviews systems on multi-sided platforms : a co-creation perspective
Chan, Haksin
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 208-217
Persistent link: https://www.econbiz.de/10013194419
Saved in:
4
Review platforms as prosumer communities : theory, practices and implications
Chan, Haksin
;
Zeng, Kevin J.
;
Yang, Morgan X.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2698-2720
Persistent link: https://www.econbiz.de/10013457383
Saved in:
5
Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.
;
Chan, Haksin
;
Yu, Irina Y.
;
Fock, Henry
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
Saved in:
6
Culture and electronic word of mouth : a synthesis of findings and an agenda for research
Chan, Haksin
;
Yang, Morgan X.
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 165-169
Persistent link: https://www.econbiz.de/10012584508
Saved in:
7
Promoting sustainable human resource management by reducing recruitment discrimination : A cross‐cultural perspective
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
;
Barnes, …
- In:
Sustainable Development
30
(
2021
)
4
,
pp. 503-512
Persistent link: https://www.econbiz.de/10012808740
Saved in:
8
Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances
Yang, Morgan X.
;
Li, Ji
;
Yu, Irina Y.
;
Zeng, Kevin J.
; …
- In:
Business Strategy and the Environment
28
(
2019
)
6
,
pp. 989-997
Persistent link: https://www.econbiz.de/10012081359
Saved in:
9
Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
10
Employees' geographic social identity and group pro-environmental behaviors : cross-cultural evidence from 45 countries
Zeng, Kevin J.
;
Yu, Irina Y.
;
Tso, Scarlet H.
;
Yang, …
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3848-3860
Persistent link: https://www.econbiz.de/10014370462
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