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Branded applications (apps) have become core touchpoints for improving consumer shopping experiences in omni-channel retailing, and many firms have developed different types of branded apps to provide additional value. Moreover, continuous usage intention is the key to improving enterprises'...
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The purpose of rural informationization is to provide effective information for farmers, increase production efficiency and income level of farmers in agricultural production. In recent years, under the guidance of No. 1 document of central government, China’s rural informationization has...
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Purpose: The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach: A research model that integrates recommendation trust, positive utilities, and negative...
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CO2 mitigation strategies in industrial parks are a significant component of the Chinese climate change mitigation policy, and industrial symbiosis can provide specific CO2 mitigation opportunity. Technology is important to support symbiosis, but few studies in China have focused on this topic...
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Purpose – The purpose of this paper is to integrate social capital theory and motivation theory to identify the factors that affect the intention of users to share mobile coupons (m-coupons) via social network sites (SNS). Social capital includes social ties, trust, and perceived similarity,...
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