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"Made-in" Nigeria of "owned-by" Ireland? : country-of-origin cues and the narratives of Guinness consumption in London
Madichie, Nnamdi - In: Management decision : MD 49 (2011) 10, pp. 1612-1622
Persistent link: https://www.econbiz.de/10009613033
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Bitburger : Internationalisierung als Randaktivität
Schmid, Stefan; Luber, Andrea - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 113-123). 2013
Persistent link: https://www.econbiz.de/10009682313
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Drivers of value in the beer market : comparing an imported and a national brand
Calvo-Porral, Cristina; Montes-Solla, Paulino - In: European research studies : an international … 16 (2013) 3, pp. 19-45
Persistent link: https://www.econbiz.de/10011387676
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Brewed in Japan : the evolution of the Japanese beer industry
Alexander, Jeffrey W. - 2013
Persistent link: https://www.econbiz.de/10010388270
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The concept of an adequate beer excise duty in Germany with a focus on current developments in the national and European brewing industries
Benkert, Marco - In: Economies in transition and integration processes, (pp. 182-194). 2003
Persistent link: https://www.econbiz.de/10002134100
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Pivnoj bum v Rossii : (obzor sostojanija i tendencij razvitija pivivarennoj promyšlennosti)
Usenko, N. I. - In: ĖKO : vserossijskij ėkonomičeskij žurnal (2004) 4, pp. 120-141
Persistent link: https://www.econbiz.de/10002167460
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The beginning of the Thai beer industry : the establishment of the Boonrawd Brewery Co., Ltd.
Nambara, Makoto (contributor) - 2004
Persistent link: https://www.econbiz.de/10003290090
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Beer market and advertising expenditures
Heimonen, Kari; Uusitalo, Outi - 2006
Persistent link: https://www.econbiz.de/10003297142
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Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : das Beispiel der deutschen Brauwirtschaft
Köster, Lars - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003297766