This study examines whether or not a consumer will support a firm due to its CSR activities depending on what perceived motivation (egoistic, strategic, stakeholder and value driven attributions) the consumer has towards those activities and also analyzes how the relationship between...

Purpose – This study aims to explore whether hedonic motivations of Turkish consumers have any potential impact on their impulse buying tendencies (IBT) in the online environment. Besides, it also covers which dimension of hedonic shopping motivation has the strongest effect on online IBT....

Purpose The paper aims to focus on the relationships among corporate social responsibility (CSR), overall service quality (OSQ), company reputation and affective commitment. It investigates whether service quality or CSR is the primer driver of affective commitment. Also, the mediating role of...