Hannig, Uwe (ed.); Seebacher, Uwe G. (ed.) - 2023
Introduction -- Part 1: Digital Transformation in Marketing and Sales -- Automation of Repetitive Processes in … Marketing and Sales -- Roadmap to Marketing Automation -- Dovetailing of Marketing and Sales Automation -- CRM, CXM and … Marketing Automation -- Marketing Automation changes Sales -- Automation and Social Selling -- From 0 to 5-digit-profit in 10 …