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Opinion Evolution of Online Consumer Reviews in the E-Commerce Environment
Wan, Yan - 2017
Online consumer reviews play an important role in shaping potential customers' purchase decisions in e-commerce. Previous studies have analyzed the influence of online consumer reviews on sales, mainly considering factors such as reviewers' and viewers' profiles, information provided, and...
Persistent link: https://www.econbiz.de/10012958473
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The role of trust and social presence in social commerce purchase intention
Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135
Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...
Persistent link: https://www.econbiz.de/10011934077
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Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
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The influence of the assessment of internet websites offering tourist services on the manner of purchase of holiday packages
Szopiński, Tomasz - In: Economic research 30 (2017) 1,2, pp. 1655-1668
Persistent link: https://www.econbiz.de/10012224887
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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Online shopping experience in India : an examination of consumers world
Dutt, Maani; Singh, Anurupa B.; Joshi, Ambrish - In: International journal of business excellence : IJBEX 21 (2020) 3, pp. 378-393
Persistent link: https://www.econbiz.de/10012250654
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Online trust and the importance of interaction
Papadopoulou, Panagiota; Kanellis, Panagiotis - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
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Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi; Ayyash, Mohannad Moufeed - In: International journal of networking and virtual … 24 (2021) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
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Persuasive technology and users acceptance of e-commerce : users perceptions of website persuasiveness
Alhammad, Muna M.; Gulliver, Stephen R. - In: Journal of electronic commerce in organizations : the … 12 (2014) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10010404474
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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10012241114