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Impact of social media adverti...
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
2
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
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3
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
4
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
5
Examining the beliefs, attitudes, and behavioural responses of Indian millennials towards social media advertisements : a structural equation modelling approach
Arora, Taanika
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015050819
Saved in:
6
Selection of preference scale for pairwise comparisons in analytical hierarchy process
Agarwal, Bhawna
- In:
New concepts and practices related to human behaviour : …
,
(pp. 136-145)
.
2008
Persistent link: https://www.econbiz.de/10003765054
Saved in:
7
Environmental protection
Kumar, Arvind
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003520317
Saved in:
8
Impact of economic liberalization on the growth performance of Indian rice exports
Kumar, Arvind
;
Gowda, G. Nanjunda
- In:
The Asian economic review : journal of the Indian …
47
(
2005
)
1
,
pp. 116-123
Persistent link: https://www.econbiz.de/10002873625
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9
Industry environment and pollution
Goel, Pradip Kumar
(
contributor
);
Kumar, Arvind
(
contributor
)
-
2000
-
1. ed
Persistent link: https://www.econbiz.de/10001497967
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10
Environmental pollution and agriculture
Kumar, Arvind
-
2002
Persistent link: https://www.econbiz.de/10001660649
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