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Wang, Xiao; Huang, Yi-Hui Christine - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 234-259

Persistent link: https://www.econbiz.de/10014228993

Culture and Chinese public relations research

Huang, Yi-hui Christine - In: Culture and public relations : links and implications, (pp. 91-104). 2012

Persistent link: https://www.econbiz.de/10009561509

Trust and relational commitment in corporate crise : the effects of crisis communicative strategy and form of crisis response

Huang, Yi-Hui - In: Journal of public relations research : a quarterly … 20 (2008) 3, pp. 297-327

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How Chinese citizens perceive cross-strait relations : survey results from ten major cities in China

Pan, Hsin-hsin; Wu, Wen-chin; Chang, Yu-tzung - In: Journal of contemporary China 26 (2017) 106, pp. 616-631

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The impact of internal audit attributes on the effectiveness of internal control over operations and compliance

Chang, Yu-tzung; Chen, Hanchung; Cheng, Rainbow K.; … - In: Journal of contemporary accounting & economics 15 (2019) 1, pp. 1-19

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Revisiting organization-public relationship research for the past decade : theoretical concepts, measures, methodologies, and challenges

Huang, Yi-Hui Christine; Zhang, Yin - In: Public relations as relationship management : a …, (pp. 3-27). 2015

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User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products

Chen, Chunfeng; Zhang, Depeng; Lu, Kevin; Wang, Catherine L. - In: Journal of Product & Brand Management 31 (2021) 5, pp. 744-760

Purpose: This paper aims to examine the effects of design sources (user design vs. company design) on customers’ perceived value (perceived self-improvement and perceived uncertainty) and consequently purchase intention, as well as the moderating effect of brand strength in the context of...

Persistent link: https://www.econbiz.de/10012812617

Distributed data mining : a survey

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Infrastructure Finance: Mobilizing Long-Term Liability Embedded Funds from International Institutional Investors to Emerging Markets

Lu, Kevin; Mandri-Perrott, Cledan - In: The Oxford handbook of structural transformation. 2019

Persistent link: https://www.econbiz.de/10012880875

The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs

Elwalda, Abdulaziz; Lu, Kevin - In: Journal of customer behaviour 15 (2016) 2, pp. 123-152

Persistent link: https://www.econbiz.de/10011655560