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Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
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How permeable to cause-related marketing are millennials?
Silva, Susana C.; Duarte, Paulo; Marinho, Ana Filipa Lopes - In: International review on public and non-profit marketing 18 (2021) 3, pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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Empirical generalisations in customer mindset metrics
Mecredy, Philip J.; Wright, Malcolm J.; Feetham, Pamela M. - In: Journal of consumer behaviour 21 (2022) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
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The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491
Persistent link: https://www.econbiz.de/10012392734
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela; Cristofaro, Matteo; Mondi, Daniele - In: Journal of business research : JBR 109 (2020), pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
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What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal; Norjaya Mohd. Yasin; Siti Aisyah Ya'kob - In: Journal of marketing for higher education 30 (2020) 2, pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
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Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra; Grace, Debra; Lo Iacono, Joseph; … - In: The journal of asset management 27 (2020) 4, pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
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Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan; Bajpai, Naval; Khandelwal, Utkal - In: The marketing review 20 (2020) 1/2, pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
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Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema; Pathak-Shelat, Manisha - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 16-38
Persistent link: https://www.econbiz.de/10011699243