Similar Search Results

Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?

Costa, Jorge; Azevedo, António - In: Corporate reputation review 26 (2023) 2, pp. 83-96

Persistent link: https://www.econbiz.de/10014327295

Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting

Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238345

Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

Kurtoğlu, Ramazan; Özbölük, Tuğba; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 72-84

Persistent link: https://www.econbiz.de/10013170510

Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions

Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178

Persistent link: https://www.econbiz.de/10011459520

Segmenting consumers based on their evaluation of local, global and glocal brands

López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407

Persistent link: https://www.econbiz.de/10012200790

Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study

Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96

Persistent link: https://www.econbiz.de/10014515016

Antecedents and consequences of brand hate : empirical evidence from the telecommunication industry

Pinto, Olavo; Brandão, Amélia Maria Pinto da Cunha - In: European journal of management and business economics : … 30 (2021) 1, pp. 18-35

Purpose - The purpose of this study is to place the antecedents and consequences of brand hate in the context of … negative consumer-brand relationship in the telecommunication industry. It provides a response to the existing gap in the … research on brand hate in consumer behavior in service brands. Design/methodology/approach - A survey-based data was modeled …

Persistent link: https://www.econbiz.de/10012822015

Consumer-brand relationship : a brand hate perspective

Roy, Sanjit; Sharma, Apurv; Bose, Sunny; Gaganpreet Singh - In: Journal of business research : JBR 144 (2022), pp. 1293-1304

Persistent link: https://www.econbiz.de/10013185103

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Bryson, Douglas; Atwal, Glyn; Hultén, Peter - In: Qualitative market research : an international journal 16 (2013) 4, pp. 393-405

Persistent link: https://www.econbiz.de/10010127852

Determinants and outcomes of brand hate

Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25

Persistent link: https://www.econbiz.de/10011666411

1
2
3
4
5
6
7
8
9
10
Next
Last