Traits and peculiarities of different brand hate behaviours
Year of publication: |
2021
|
---|---|
Authors: | Curina, Ilaria ; Francioni, Barbara ; Cioppi, Marco ; Savelli, Elisabetta |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 3, p. 227-246
|
Subject: | anti branding | brand avoidance | Brand hate | cluster analysis | negative WOM | online complaining | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Clusteranalyse | Cluster analysis |
-
Costa, Jorge, (2023)
-
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria, (2020)
-
Kurtoğlu, Ramazan, (2022)
- More ...
-
Understanding food safety and consumer perception : a mixed-method approach
Francioni, Barbara, (2024)
-
Digital transformation and marketing : a systematic and thematic literature review
Cioppi, Marco, (2023)
-
Promoting access-based consumption practices through fashion renting : evidence from Italy
Savelli, Elisabetta, (2024)
- More ...