Purpose Research in consumer behaviour in the pro-environmental hospitality domain is limited. Furthermore, the efficiency of interventions using pictorial elements, with positive and negative framing, to influence travellers' intentions (INTs) to book green accommodation remains scarcely...

Considers how corporate reputation is most influenced by the actions of an organization rather than a successful (or otherwise) PR campaign. Then considers how a communication strategy can best influence reputation. It is important to avoid a monologue – deciding the message then conveying it...

Looks at the relationship of communications and innovation in the case of hi‐fi systems. States that the manufacturers’ problem is to ensure that an appropriate perception of the hi‐fi equipment is presented to the consumer. Presents a classification of consumers and shows how these...

Entrepreneurial businesses are, by definition, different from large corporations. Thus, although the objectives of marketing communications of both types of firm are the same the ways in which each carries them out is different, and, whereas the nature of corporate marketing communications is...

Purpose – Drawing on an interdisciplinary scholarship, this study seeks to explore and explain the nature and characteristics of the emerging phenomenon of “consumer nationalism” and its critical impact on corporate reputation in the global marketplace. Design/methodology/approach – The...

Purpose – The purpose of this study is to investigate dissimilar effects of the country image on consumers' brand image and purchase intention by differently perceived nationality groups. Design/methodology/approach – One Korean manufacturer, Samsung, is chosen to verify the proposed...

Purpose – Despite research studies indicating strong support for labelling information, uncertainty remains with respect to how labels influence consumers. This paper attempts to empirically investigate how consumers who differ in terms of environmentalism respond to labels....

Purpose – The purpose of this study is to investigate the credibility of advertising vs publicity; to examine the credibility of advertising including a promotional endorser (APE) and publicity including a promotional endorser (PPE); to compare the credibility of advertising across the...

Purpose – The purpose of this paper is to investigate the link between individuals' expectations of corporate social responsibility (CSR) and their readiness to support the socially responsible behaviour of companies in light of the expectational relationship a company has with its...

Purpose – The purpose of this paper is to introduce the Ethical Positioning Index (EPI), an innovative ranking scale based on the ethical issues in brand positioning. This paper is based on the core idea that ethics can be used as a product differentiator and can create a strategic advantage....