Bangladesh NGO Foundation (BNF) has been launched by the Bangladesh Government in 2004 with the aim to support of the partner Non-Governmental Organizations (NGOs) in assigning in taking up socio- economic development activities and poverty alleviation as well as gender balances through small...

The concept of marketing of diplomatic and consular services can be considered part of the public marketing, marketing of services (social and politics), non-profit marketing (due to the fact that this activity does not generate a finished product which will be sold) and the international...

London is the most famous European destination bases on its culture, events, museum and heritage. This paper aims to use the ‘10As’ model, especially in Activities, Appreciation and Action to show London’s diverse events, the customer’s feeling of welcome and its well-planned future...

Beijing, a complex of sightseeing, Food, shopping, leisure and recreation, has attracted millions of visitors home and abroad. Cultural tourism is Beijing’s core tourism product and the root of Beijing’s sustainable tourism development.

The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of tourism marketing mix in case of the capital of UK. We presented the main tourism products and some characteristics of prtomotion, price and place in this case study.

Through the analysis of the market mix, especially the products and promotion components, we can notice that Beijing’s cultural tourism provide tourists with cultural attractions, events, big quantity of accommodation choices and quite well-built infrastructures with different means of...

Knowledge Management of higher education is correlated to self-assessment process .This can act as a well-thought-out groundwork for effective decisions and work plan relating to quality assurance at Bangladesh. The research was created on secondary sources and presents qualitative research....

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...

The aim of this paper is to analyze promotion and USP in Beijing cultural tourism market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations.

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...