Firms’ strategic behaviour regarding environmentally friendly practices is modelled using evolutionary game theory and replicator dynamics. We elaborated the choice of technology and labelling practices when firms performed as bounded rational agents and considered revision of their strategies...

Purpose: This research investigated the influence of sensation transference from product labels to customer willingness to pay for the product. We proposed a model of influence with label attractiveness and perceptions of product quality as mediators, and customer anticipation of consumption...