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Modeling the role of risk-adjusted utility in the diffusion of innovation
Lattin, James M.; Roberts, John H. - 1988 - Rev.
Persistent link: https://www.econbiz.de/10004781073
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Developing New Rules for New Markets
Roberts, John H. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10006152489
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The intersection of modelling potential and practice
Roberts, John H. - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 127-134
Persistent link: https://www.econbiz.de/10006184649
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BEST PRACTICE - Defensive Marketing: How a Strong Incumbent Can Protect Its Position - Facing deregulation, the Australian telephone company Telstra developed a marketing strategy...
Roberts, John H. - In: Harvard business review : HBR (2005), pp. 150-157
Persistent link: https://www.econbiz.de/10005920101
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Determinants of User innovation and Innovation Sharing in a Local Market
Morrison, Pamela D.; Roberts, John H.; Hippel, Eric von - In: Management science : journal of the Institute for … 46 (2000) 12, pp. 1513-1527
Persistent link: https://www.econbiz.de/10006092033
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A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 150-164
Persistent link: https://www.econbiz.de/10006878227
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The Inaugural ISMS Practice Prize Competition
Lilien, Gary L.; Foster, Joseph A.; Golder, Peter N.; … - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10006880822
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Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets
Roberts, John H.; Morrison, Pamela D. - In: Journal of business research : JBR 55 (2002) 8, pp. 679
Persistent link: https://www.econbiz.de/10006723024
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Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Morrison, Pamela D.; Roberts, John H. - In: Journal of business research : JBR 41 (1998) 3, pp. 223-230
Persistent link: https://www.econbiz.de/10006733798
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Consideration: Review of Research and Prospects for Future Insights
Roberts, John H.; Lattin, James M. - In: Journal of marketing research : JMR 34 (1997) 3, pp. 406-410
Persistent link: https://www.econbiz.de/10006673513