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Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245

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Tan, Lina; Roberts, John H.; Morrison, Pamela D. - In: Journal of service theory and practice : JSTP 27 (2017) 3, pp. 569-615

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Mukhopadhyay, Anirban; Johar, Gita Venkataramani - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 334-345

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Lehmann, Donald R.; Stuart, Jennifer Ames; Johar, Gita … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 309-316

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