Indulgence as self-reward for prior shopping restraint : a justification-based mechanism
Year of publication: |
2009
|
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Authors: | Mukhopadhyay, Anirban ; Johar, Gita Venkataramani |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 334-345
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kauf | Purchase |
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