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425
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107
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84
Milgrom, Paul
71
Chandy, Rajesh K.
59
Roberts, John M.
54
Johar, Gita Venkataramani
37
Bloom, Nicholas
34
Gibbons, Robert
33
Mahajan, Aprajit
32
Sanderson, Paul
27
Morrison, Pamela D.
23
Eifert, Benn
21
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19
Hendry, John
19
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19
Tellis, Gerard J.
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14
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12
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10
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10
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9
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9
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9
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8
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8
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8
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8
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8
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7
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7
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Journal of marketing
36
Introductory Chapters
30
Energy economist : an international analysis
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of marketing research : JMR
21
MSI reports : working paper series
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
The American economic review
14
Journal of Consumer Research
13
Report / Marketing Science Institute
13
American Economic Review
11
Business strategy review
11
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
10
CORE Discussion Papers RP
10
Finance and economics discussion series
10
Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Working paper / Centre for Business Research, University of Cambridge
9
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9
Development policy review
8
Journal of the Academy of Marketing Science
8
Marketing management : a quarterly business management publication of the American Marketing Association
8
Accounting, Organizations and Society
7
Discussion Paper
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Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
7
Critical perspectives on accounting : an international journal for social and organizational accountability
6
ESRC Centre for Business Research - Working Papers
6
Journal of marketing management : MM
6
Working Papers / Overseas Development Institute
6
Journal of Economic Theory
5
Levine's Working Paper Archive
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5
Organization : the critical journal of organization, theory and society
5
Report / Marketing Science Institute / Marketing Science Institute
5
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5
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4
Econometrica
4
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4
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17
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BASE
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71
What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001618054
Saved in:
72
What will the future bring? : Dominance, technology expectations, and radical innovation
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
;
Antia, Kersi D.
-
2002
Persistent link: https://www.econbiz.de/10001740573
Saved in:
73
Who introduces more radical innovations and who gains more from them? : Report No. 03-118
Sorescu, Alina B.
;
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 143-163
Persistent link: https://www.econbiz.de/10001978536
Saved in:
74
Decomosing the effects of direct TV advertising : which ad works, when, where, and how often?
Tellis, Gerard J.
;
Chandy, Rajesh K.
;
Thaivanich, Pattana
-
1999
Persistent link: https://www.econbiz.de/10001441796
Saved in:
75
Commentary: trajectories and twists : perspectives on marketing agility from emerging markets
Hughes, Nick
;
Chandy, Rajesh K.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 59-63
Persistent link: https://www.econbiz.de/10012391422
Saved in:
76
Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.
;
Chandy, Rajesh K.
;
Zia, Bilal
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
Saved in:
77
The performance impact of core-component outsourcing : insights from the LCD TV industry
Viswanathan, Madhu
;
Mukherji, Prokriti
;
Narasimhan, Om
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 801-826
Persistent link: https://www.econbiz.de/10012593946
Saved in:
78
Big data for good : insights from emerging markets
Chandy, Rajesh K.
;
Hassan, Magda
;
Mukherji, Prokriti
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 703-713
Persistent link: https://www.econbiz.de/10011803489
Saved in:
79
When bulldozers loom : informal property rights and marketing practice innovation among emerging market microentrepreneurs
Hassan, Magda
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
; …
- In:
Marketing science
42
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014317062
Saved in:
80
Introduction to the special section on business and climate change
Chandy, Rajesh K.
;
Dowell, Glen
;
Mayer, Colin P.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7347-7351
Persistent link: https://www.econbiz.de/10014444139
Saved in:
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