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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
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Understanding the lack of team identification research in women's sport
Delia, Elizabeth B.; Katz, Matthew; Armstrong, Cole G. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10012519171
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Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.; Ballouli, Khalid; Nugent, Nicholas - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
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Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok; Lee, Joon Sung; Wann, Daniel L. L. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
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Team wage bills and sporting performance : evidence from (major and minor) European football leagues
Frick, Bernd - In: The econometrics of sport, (pp. 63-80). 2013
Persistent link: https://www.econbiz.de/10010205423
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Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams
Doyle, Jason P.; Kunkel, Thilo; Funk, Daniel C. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 95-111
Persistent link: https://www.econbiz.de/10009741446