The role of team identification on the sponsorship articulation-fit relationship
Year of publication: |
2021
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Authors: | Pontes, Nicolas ; Pontes, Vivian ; Jin, Hyun Seung ; Mahar, Chris |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 2, p. 117-129
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Subject: | fan identification | sponsor motives | sponsor sincerity | sponsorship-linked marketing | sports team | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Arbeitsgruppe | Team | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports |
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