The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction...

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the...

Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’...

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...

The article considers the modern state of the power industry and its place in the Ukrainian economy as a basis of sustainable development and competitiveness of the country with consideration of high power intensity of the national gross domestic product. It analyses barriers on the way to...

The article identifies needs of the target group, namely structure of motives, which justify making a decision to buy, in order to create efficient marketing strategy of an enterprise, which sell solar-driven equipment in Ukraine. There are five segments in the domestic market of helio-systems:...

The article is devoted to the problem of management of behaviour of retail trade consumers. It shows importance of this topic at the stage of market changes in economic and social spheres. Generalising theoretical provisions about models of consumer behaviour, the article marks out three main...

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...

This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and competition. A survey of the main literature in economic...