Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped...

Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and...

Section 1 Social Media Strategy Development -- Chapter 1 Introduction -- Chapter 2. Social Media Strategy Development -- Chapter 3. Let's Start from the Beginning: Understanding Audiences -- Chapter 4. Managing Reputation, Risk, Issues and Crises -- Chapter 5. The Foundational Components of...

Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and purchase intention: A perspective of Gen Z -- Chapter 4....