An abrupt growth, in terms of the supply of marketing degrees in Portugal, has, recently, been observed, which has contributed for intensifying the concurrence between the institutions of undergraduate education. In this new competitive environment the development of a brand image associated...

The formulation of a competitive strategy implies an extended understanding, in terms of the industrial structures, of the mains fields where the nations compete and those structures evolve. The environmental conditions of a region, and of its industries, determine both the generic strategies,...

This article proposes a normative model for the cluster articulation in Cova da Beira (Portugal), based on network functioning which accomplishes the general purposes of the National Integrated Programme to the Support for Innovation, and creates a connectivity between traditional Microclusters:...