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Can social media listening platforms' artificial intelligence be trusted? : examining the accuracy of Crimson Hexagon's (now Brandwatch Consumer Research's) ai-driven analyses

Hayes, Jameson L.; Britt, Brian C.; Evans, William; … - In: Journal of advertising 50 (2021) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10012483696

“I thought they’d do more” : conflicting expectations of crowdfunding communication

Levenshus, Abbey B.; Lemon, Laura L.; Childers, Courtney; … - In: Journal of Communication Management 23 (2019) 2, pp. 123-141

Purpose: The purpose of this paper is to explore the comprehensive, ongoing role of communication in an enterprise crowdfunding context, which has been largely overlooked. Design/methodology/approach: A large public higher education institution in the Southeastern USA was chosen as the case...

Persistent link: https://www.econbiz.de/10012073737

A process view of the role of integrated marketing communications during brand crises

Hewett, Kelly; Lemon, Laura L. - In: Qualitative Market Research: An International Journal 22 (2019) 3, pp. 497-524

Purpose: This paper aims to explore the internal processes that can enable firms to identify and effectively respond to brand crises, with various groups coordinating and cooperating with each other, and also propose a guiding framework relevant for both managers and researchers....

Persistent link: https://www.econbiz.de/10012079164

# Sponsored # Ad: agency perspective on influencer marketing campaigns

Childers, Courntey Carpenter; Lemon, Laura L.; Hoy, … - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10012243132

Current students as university donors? : determinants in college students’ intentions to donate and share information about university crowdfunding efforts

Cho, Moonhee; Lemon, Laura L.; Levenshus, Abbey B.; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10012129543

Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships

Brinson, Nancy H.; Lemon, Laura L.; Bender, Coral; … - In: Journal of consumer marketing 40 (2023) 7, pp. 971-982

Persistent link: https://www.econbiz.de/10014471164

Investigating the effects of host trust, credibility, and authenticity in podcast advertising

Brinson, Nancy H.; Lemon, Laura L. - In: Journal of marketing communications 29 (2023) 6, pp. 558-576

Persistent link: https://www.econbiz.de/10014454795

Addressing grand challenges : perceptions of interdisciplinary research and how communication structures facilitate interdisciplinary research at US research-intensive universities

Lemon, Laura L.; VanDyke, Matthew S. - In: Journal of communication management 27 (2023) 4, pp. 522-538

Persistent link: https://www.econbiz.de/10014430478