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Impact of embodiment on attitude strength

Shrivastava, Sunaina; Jain, Gaurav; Kwon, JaeHwan; … - In: Journal of Consumer Marketing 38 (2021) 5, pp. 495-513

Purpose: Traditionally, it has been held that strong attitudes are a result of the conscious cognitive process of elaboration where one engages in effortful issue-relevant thinking. The purpose of this work is to show that attitude strength can follow from processes not just limited to...

Persistent link: https://www.econbiz.de/10012639911

Does a creative designer necessarily translate into the creative design of a product? : exploring factors facilitating the creativity of a new product

Kwon, JaeHwan; Lee, Moonkyu; Kim, Hae Ryong - In: Creativity and innovation management 24 (2015) 4, pp. 675-692

Persistent link: https://www.econbiz.de/10011537206

Heart or mind? : the impact of power distance belief on the persuasiveness of cognitive versus affective appeals in education marketing messages

Tu, Lingjiang; Kwon, JaeHwan; Gao, Huachao - In: Journal of marketing research 59 (2022) 1, pp. 173-190

Persistent link: https://www.econbiz.de/10012801851

The numerical precision effect : how precision of attribute information affects adoption of technology products

Park, Hanyong; Kwon, JaeHwan - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 69-76

Persistent link: https://www.econbiz.de/10012815644

Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model

Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 459-471

Persistent link: https://www.econbiz.de/10011633860

The impact of individual differences in weather sensitivity on weather-related purchase intentions

Moon, Sangkil; Kwon, JaeHwan; Jung, Sang-Uk; Bae, Young Han - In: International journal of market research : JMRS ; the … 60 (2018) 1, pp. 104-117

Persistent link: https://www.econbiz.de/10011878110

The effects of consumer preference and peer influence on trial of an experience good

Pyo, Tae-Hyung; Lee, Jae Young; Park, Hee Mok - In: Journal of marketing research 59 (2022) 6, pp. 1161-1178

Persistent link: https://www.econbiz.de/10013474528

Is social capital always "capital"? : measuring and leveraging social capital in online user communities for in-group diffusion

Pyo, Tae-Hyung; Tamrakar, Chanchal; Lee, Jae Young; … - In: Journal of business research : JBR 158 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014281068

The present value of future earnings : contemporaneous differentials and the performance of dedicated portfolios

Bryan, William R. - In: The journal of risk and insurance : the journal of the … 57 (1990) 3, pp. 530-539

Persistent link: https://www.econbiz.de/10001110349

DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy

Sudharshan, Devanathan - In: European journal of operational research : EJOR 1 (1988), pp. 50-65

Persistent link: https://www.econbiz.de/10001065829