Ali, Muhammad; Raza, Syed Ali; Puah, Chin Hong; Amin, … - In: International Journal of Emerging Markets 14 (2019) 4, pp. 620-638
Purpose: The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach: The study used five attributes of diffusion innovation theory (DOI), namely, relative advantage, compatibility, trialability,...