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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth

Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273

Persistent link: https://www.econbiz.de/10012584784

Personalizing 3D virtual fashion stores : an action research approach to modularity development

Wu, Juanjuan; Joo, Bo Ra; Sina, Ahmad Saquib; Song, Sanga; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 342-360

Persistent link: https://www.econbiz.de/10013398009

Personalizing 3D virtual fashion stores : an action research approach to modularity development

Wu, Juanjuan; Joo, Bo Ra; Sina, Ahmad Saquib; Song, Sanga; … - In: International Journal of Retail & Distribution Management 50 (2021) 3, pp. 342-360

Purpose: The authors conducted an action research study with the aim of understanding current commercial offerings in modular designs in virtual environments and to explore modularity development based on consumer input for the purpose of personalizing three-dimensional (3D) virtual fashion...

Persistent link: https://www.econbiz.de/10012540330

Segmenting online auction consumers

Lee, Min-young; Kim, Youn-kyung; Kim, Hye-yŏng - In: Journal of customer behaviour 7 (2008) 2, pp. 135-148

Persistent link: https://www.econbiz.de/10003726294

Shopping enjoyment and store shopping modes : the moderating influence of chronic time pressure

Kim, Hye-yŏng; Kim, Youn-Kyung - In: Journal of retailing and consumer services 15 (2008) 5, pp. 410-419

Persistent link: https://www.econbiz.de/10003742284

Receptivity to advertising messages ans desired shopping values

Kim, Hye-yŏng; Kim, Youn-kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-385

Persistent link: https://www.econbiz.de/10003788451

Enriching the customer experience : implications for e-marketers

Kim, Hye-yŏng; Kim, Youn-kyung - In: E-Services : opportunities and threats, (pp. 45-62). 2007

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The role of love in satisfied customers' relationships with retailers

Kim, Hye-yŏng; Kim, Youn-kyung; Jolly, Laura; … - In: The international review of retail, distribution and … 20 (2010) 3, pp. 285-296

Persistent link: https://www.econbiz.de/10003996368

Emotional loyalty and share of wallet: a contingency approach

Kim, Hye-yŏng; Lee, Min-young - In: Journal of retailing and consumer services 17 (2010) 5, pp. 333-339

Persistent link: https://www.econbiz.de/10008654251

Adolescents' body-tanning behaviours : influences of gender, body mass index, sociocultural attitudes towards appearance and body satisfaction

Yoo, Jeong-ju; Kim, Hye-yŏng - In: International journal of consumer studies 36 (2012) 3, pp. 360-366

Persistent link: https://www.econbiz.de/10009554329