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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
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A parsimonious instrument for predicting students' intent to pursue a sales career : scale development and validation
Peltier, James; Cummins, Shannon; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010345560
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Assessing the impact of gasoline sales-below-cost laws on retail price and market structure : implications for consumer welfare
Peltier, James; Skidmore, Mark; Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 239-254
Persistent link: https://www.econbiz.de/10010228556
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Psycho-social factors impacting credit acquisition and use by college students
Peltier, James; Pomirleanu, Nadia; Endres, Michael; … - In: Journal of financial services marketing : JFSM 18 (2013) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010230025
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Organizational processes for B2B services IMC data quality
Zahay, Debra L.; Peltier, James; Krishen, Anjala S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
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Consumer behavior in the online context
Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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Enhancing entrepreneurial marketing education : the student perspective
Peltier, James; Scovotti, Carol - In: Journal of small business and enterprise development 17 (2010) 4, pp. 514-536
Persistent link: https://www.econbiz.de/10008780080
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Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James; Zahay, Debra; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
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The Journal of Marketing Education : past, present, and future
Gray, Deborah M.; Peltier, James; Schibrowsky, John A. - In: Journal of marketing education : JME 34 (2012) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10009678893
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The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
Peltier, James; Scovotti, Carol; Pointer, Lucille - In: Journal of marketing education : JME 30 (2008) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10003706423