A parsimonious instrument for predicting students' intent to pursue a sales career : scale development and validation
Year of publication: |
2014
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Authors: | Peltier, James ; Cummins, Shannon ; Pomirleanu, Nadia ; Cross, James ; Simon, Rob |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 1, p. 62-74
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Subject: | intent to pursue sales | sales career | selling profession | sales education | salespeople traits | Verkaufspersonal | Salespeople | Verkauf | Selling | Studierende | Students | Karriereplanung | Career development | Absatz | Sales | Erwerbsverlauf | Occupational attainment | Verkaufsförderung | Sales promotion |
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