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A critical review of the literature for sales educators 2.0
Cummins, Shannon; Nielson, Blake; Peltier, James; … - In: Journal of marketing education : JME 42 (2020) 3, pp. 198-216
Persistent link: https://www.econbiz.de/10012391631
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Special issue: sales education and Training 2.0
Peltier, James (ed.); Deeter-Schmelz, Dawn R. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012391683
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Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James; Dahl, Andrew J.; Swan, Eric L. - In: Journal of business research : JBR 121 (2020), pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
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Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.; Milne, George R.; Peltier, James - In: Journal of business research : JBR 125 (2021), pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
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Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni; Milne, George R.; Peltier, James - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
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Critical thinking and reflective learning in the marketing education literature : a historical perspective and future research needs
Dahl, Andrew J.; Peltier, James; Schibrowsky, John A. - In: Journal of marketing education : JME 40 (2018) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10011920799
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
McKee, Kathleen M.; Dahl, Andrew J.; Peltier, James - In: Journal of consumer behaviour 23 (2024) 2, pp. 405-422
Persistent link: https://www.econbiz.de/10014507261
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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 46 (2006) 2, pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, … - In: Journal of advertising research 44 (2004) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10006504449