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Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.; Reynolds, Kristy E.; Franke, George R. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
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Employer trustworthiness, worker pride, and camaraderie as a source of competitive advantage : evidence from great places to work
Butler, Timothy David; Armstrong, Craig; Ellinger, … - In: Journal of strategy and management 9 (2016) 3, pp. 322-343
Persistent link: https://www.econbiz.de/10011544698
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Special issue: Reinquiries in advertising research
Eisend, Martin (ed.); Franke, George R. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011453830
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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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Comparing reflective and formative measures : new insights from relevant simulations
Chang, Woojung; Franke, George R.; Lee, Nick - In: Journal of business research : JBR 69 (2016) 8, pp. 3177-3185
Persistent link: https://www.econbiz.de/10011507972
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Supply chain integration and firm financial performance : a meta-analysis of positional advantage mediation and moderating factors
Chang, Woojung; Ellinger, Alexander E.; Kim, Kyoungmi; … - In: European management journal 34 (2016) 3, pp. 282-295
Persistent link: https://www.econbiz.de/10011508417
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Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.; Givan, Alexa M.; Franke, George R.; … - In: Journal of marketing theory and practice 23 (2015) 1, pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
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Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis
Chang, Woojung; Franke, George R.; Butler, Timothy D.; … - In: Journal of marketing theory and practice 22 (2014) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10010392231
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Antecedents and consequences of frontline service employee commitment to service quality
Elmadağ Baş, Ayşe Banu; Ellinger, Alexander E.; … - In: Journal of marketing theory and practice 16 (2008) 2, pp. 95-110
Persistent link: https://www.econbiz.de/10003735477
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The determinants of cigarette consumption : a meta-analysis
Andrews, Rick L. - In: Journal of public policy & marketing : JPP & M ; an … 10 (1991) 1, pp. 81-100
Persistent link: https://www.econbiz.de/10001161645