Costa Climent, Ricardo; Haftor, Darek M.; Chowdhury, … - In: Journal of Enterprising Communities: People and Places … 16 (2021) 1, pp. 93-118
Purpose: The purpose of this paper is to investigate the omnichannel practices to porpose a conceptual overview to offer guidance on how to handle their inherent complexities. Design/methodology/approach: This study is based on a literature review of more than 100 academics papers about the...