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The paper examines the concept and measurement of quality of service in the hotel sector. The ratings of guests’ expectations and calculations of SERVQUAL gap (discrepancies between expectations and perceptions), has been the most reliable method in estimating the precise diagnosis of quality...
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Web is the powerful tool for tourism industry in economically developed countries. That mostly implies high website quality, use of Internet promotion techniques and good management of website distribution elements. However, what kinds of tourism websites characteristics are present in a country...
Persistent link: https://www.econbiz.de/10008837985
The congress industry is a young, dynamic industry, which is growing and maturing at a rapid rate. It is now a truly international industry, witnessing huge investments across all continents. Due to economic and other benefits of a more intangible nature, the number of congress destinations and...
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Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...
Persistent link: https://www.econbiz.de/10012048228
Purpose: The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts. Design/methodology/approach: This study uses attribute and sales information from 39,837 Airbnb listings and hotel data from 1,025 hotels across five markets to test different...
Persistent link: https://www.econbiz.de/10012069235
Purpose: This paper aims to develop a taxonomy of value co-creation types occurring in firm-customer interactions on social media. Design/methodology/approach: In total, 570 destination marketing organization (DMO)-initiated posts on Weibo and 3,137 responses were collected to develop a...
Persistent link: https://www.econbiz.de/10012069239
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