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Artificial intelligence (AI) and robotics in travel, hospitality and leisure

Koo, Chulmo; Xiang, Zheng; Gretzel, Ulrike; Sigala, Marianna - In: Electronic markets : EM ; the international journal of … 31 (2021) 3, pp. 473-476

Persistent link: https://www.econbiz.de/10012666397

Designing persuasive destination websites : a mental imagery processing perspective

Lee, Woojin; Gretzel, Ulrike - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1270-1280

Persistent link: https://www.econbiz.de/10009540748

Commentary: artificial intelligence : the marketer's dilemma

Kozinets, Robert V.; Gretzel, Ulrike - In: Journal of marketing 85 (2021) 1, pp. 156-159

Persistent link: https://www.econbiz.de/10012391433

Handbook of e-Tourism

Xiang, Zheng (ed.); Fuchs, Matthias (ed.); … - 2019

This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition....

Persistent link: https://www.econbiz.de/10012399056

Iranian heritage sites on social media

Zarezadeh, Zohreh; Gretzel, Ulrike - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 345-357

Persistent link: https://www.econbiz.de/10012438176

Collaborating against COVID-19 : bridging travel and travel tech

Mizrachi, Isaac; Gretzel, Ulrike - In: Information technology & tourism 22 (2020) 4, pp. 489-496

Persistent link: https://www.econbiz.de/10012416583

e-Tourism beyond COVID-19 : a call for transformative research

Gretzel, Ulrike; Fuchs, Matthias; Baggio, Rodolfo; … - In: Information technology & tourism 22 (2020) 2, pp. 187-203

Persistent link: https://www.econbiz.de/10012226377

Emoji rhetoric : a social media influencer perspective

Ge, Jing; Gretzel, Ulrike - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1272-1295

Persistent link: https://www.econbiz.de/10011988031

Online reviews : differences by submission device

Mariani, Marcello M.; Borghi, Matteo; Gretzel, Ulrike - In: Tourism management : research, policies, practice 70 (2019), pp. 295-298

Persistent link: https://www.econbiz.de/10011949665

Pricing in the sharing economy : a hedonic pricing model applied to Airbnb listings

Gibbs, Chris; Guttentag, Daniel; Gretzel, Ulrike; … - In: Journal of travel and tourism marketing 35 (2018) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10011885890

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