Similar Search Results

Machado, Joana Cesar; Carvalho, Leonor Vacas de; … - In: The journal of product & brand management 24 (2015) 1, pp. 78-87

Persistent link: https://www.econbiz.de/10010514465

Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743

Persistent link: https://www.econbiz.de/10011547760

Sääksjärvi, Maria; Hende, Ellis van den; Mugge, Ruth; … - In: The journal of product & brand management 24 (2015) 7, pp. 736-744

Persistent link: https://www.econbiz.de/10011416936

Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649

Persistent link: https://www.econbiz.de/10010462628

Machado, Joana César; Fonseca, Beatriz; Martins, Carla … - In: The journal of brand management : an international journal 28 (2021) 2, pp. 152-170

Persistent link: https://www.econbiz.de/10012487230

Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239

Persistent link: https://www.econbiz.de/10010373823

Chen, Yi-Fen; Chang, Shi-Han - In: Electronic commerce research 16 (2016) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10011556563

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471

Persistent link: https://www.econbiz.de/10011537265

Ketelaar, Paul E.; Maesen, Stijn; Linssen, Lisbeth; … - In: Journal of euromarketing 22 (2013) 1/2, pp. 5-23

Persistent link: https://www.econbiz.de/10010127921

Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248

Persistent link: https://www.econbiz.de/10012237806