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Improving customer service and profitability through customer intervention in service relationships
Sharma, Arun - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10003807750
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Opportunities of international e-services : a conceptual model
Sharma, Arun - In: E-Services : opportunities and threats, (pp. 63-77). 2007
Persistent link: https://www.econbiz.de/10003490255
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Emerging transformations in the business-to-business global salesforce
Sharma, Arun - In: Business-to-business marketing management : strategies, …, (pp. 219-244). 2012
Persistent link: https://www.econbiz.de/10009532708
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Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun - In: Industrial marketing management : the international … 88 (2020), pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun; Iyer, Gopalkrishnan R.; Evanschitzky, Heiner - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10003784378
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A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun; Iyer, Gopalkrishnan R.; Raajpoot, Nusser A. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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Understanding retail managers' role in the sales of products and services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10003870382
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E-services - a framework for growth
Sheth, Jagdish N.; Sharma, Arun - In: E-Services : opportunities and threats, (pp. 7-12). 2007
Persistent link: https://www.econbiz.de/10003490237