The function of innovation culture in the success of new services
Year of publication: |
2021
|
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Authors: | Raajpoot, Nusser ; Sharma, Arun |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 3, p. 392-414
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Subject: | external collaboration | Innovation culture | new services | PDMA data | SEM | Innovation | Innovationsmanagement | Innovation management | Dienstleistungssektor | Service industry | Unternehmenskultur | Corporate culture |
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