Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due to the fact that destinations are constantly competing for visitors attention in various ways. The term of branding has been first applied to...

Innovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold....

Tourism and hospitality managers around the world study tourism destination development and management. Topics such as land-use planning and strategy, transportation, law, and residents'attitudes to development, are important but have been under-studied until now. Managing Destinations: From...

Assuming that providing memorable experiences is the raison d’être of tourism industry, the city envisaged as a tourist destination should assume the tourist’s perspective when designing the settings and the most significant activities of a visit. Cities are facing new challenges,...

Purpose The purpose of this study is to explore the hedonic experience and its formation at heritage attractions. Design/methodology/approach A qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups. Findings Findings...