Alfinito, Solange; Siqueira, Manoel Brod; Torres, Claudio V. - In: International review on public and non-profit marketing 13 (2016) 2, pp. 185-201
The purpose of this paper is to investigate the student’s choice of a higher education institution (HEI) in Brazil … were surveyed via Internet. They were Brazilian university students, from all geographic regions of Brazil, mostly … Brazil, and that students from each category make their HEI choice influenced by different aspects. For large HEI, student …