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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun; Park, Hye-Yoon - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 5, pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
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Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya - In: International journal of internet marketing and … 14 (2020) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743
Persistent link: https://www.econbiz.de/10011547760