The study is based on data from a representative survey conducted in Hungary in 2020, which examined the public’s con‐ sumption of political and public information. Using the survey data, the authors attempt to map the consumption patterns of the Hungarian audience, with a special focus on...

The aim of the study is to explore the impact of gastronomic influencers on Instagram on consumer decision before choosing a restaurant. It also examines the role of the characteristics of destination in consumer decision-making process. The article also highlights the impact of the Covid-19...

In the second version of the Common European Framework of Reference for Visual Competence (CEFR_VC) discussed in this journal issue, the main competency dimensions: creation and reception are represented in 16 sub-competencies, with an overarching competence dimension of metacognition. Visual...

Today, the wine business can benefit significantly from the advantages of online sales and the use of social media. However, while the online wine business is growing and the number of online buyers is increasing in Hungary, the impact of online marketing and social media use on their...

A tanulmány célja, hogy bemutassa egy nagy hazai fesztivál által generált fogyasztói élmény dimenzióit. Az áttekintő fesztiválkörkép és a fesztiválok szerepének elméleti bemutatása után, affektív és kognitív értékdimenziók mentén megvizsgálja a Sziget Fesztivál, mint...

This study aims to investigate Pope Francis‟ and Dalai Lama‟s communication about communities on Twitter. Our primary research question is based on the idea that Pope Francis tweets about communities surrounded by religious contexts, while Dalai Lama does not focus on religious embeddedness...

Purpose – The aim of the study is threefold: understanding the interconnections amongst visual and verbal multimodal communication strategies used in food discourse; identifying the themes of celebrity chef’s food discourse with respect to pro-environmental behaviour; and providing a...

Aeffective advertising grabs attention, its message is understandable, acceptable, memorable, and stimulates purchasing. To achieve those complex goals, it is not enough to simply communicate information, some additional communication technique (e.g., paradox messages) may be justified. There...

When a tourist destination goes into crisis, the news about the crisis immediately reaches visitors. However, in 2020 the coronavirus pandemic affected not only one destination, but also resulted in a global crisis throughout the entire tourism sector since governmental restrictions were...

Tanulmányunk a populizmus és a populáris zene kapcsolatát vizsgálja a 2010 utáni magyar társadalom és politika kontextusában, arra keresve a választ, hogy a populáris zene milyen módon segítheti elő a populista diskurzusok terjedését. Továbbá, hogy ez milyen összefüggésben...