Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption
Year of publication: |
2022
|
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Authors: | Szakály, Orsolya |
Publisher: |
PTE KTK |
Subject: | Marketing | Media and communication |
Type of publication: | Article |
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Language: | English |
Notes: | Szakály, Orsolya (2022) Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption. Marketing & Menedzsment, 56 (2). pp. 35-46. DOI 10.15170/MM.2022.56.02.04. |
Other identifiers: | 10.15170/MM.2022.56.02.04 [DOI] |
Source: | BASE |
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