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This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...
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Preface /Dražen Šimleša --Social entrepreneurship in Slovenia from the perspective of a social enterprise /Dolores … Kores --Social entrepreneurship in Croatia : its future, the actors database, and the strategy /Dražen Šimleša, Jelena Puđak … and Anita Bušljeta Tonković --Social cooperatives in Croatia : the emergence and development of a new type of cooperative …
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This book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues in the Balkans region. It provides major theoretical and empirical evidence that offers a brighter view of these fields and aims to open up opportunities for greater dialogue in...
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